• WU – Moving Money My Way TVC (Pakistan-Urdu)

    Brand: Western Union Market: Pakistan (Urdu) Theme: Moving Money My Way! Duration: 30 seconds. Objective: Educate market on 3 different options available to them for ‘sending money’ to their loved ones back home in Pakistan. Challenge: Do equal justice to 1) Options of sending money; 2) Special promotional fee for sending $1000.00 at a time; 3) Western Union’s 20th year in [...]

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    WU – Moving Money My Way TVC (Pakistan-Urdu)

  • WU – “Moving Money, My Way!” TVC (Africa)

    Brand: Western Union Market: Africa (English) Theme: Moving Money My Way! Duration: 30 seconds. Objective: Educate market on 3 different options available to them for ‘sending money’ to their loved ones back home in Africa. Challenge: Focus on not two, not 3 but FOUR separate themes in the ad. These included 1) Options of sending money; 2) $5.00 discount on transfer [...]

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    WU – “Moving Money, My Way!” TVC (Africa)

  • Crispy “Uninvited Baaraat” TVC (South Asia, Hindi)

    Brand: CRISPY Oven Fresh Delicacies Market: South Asians in Canada, USA, UK, UAE, Australia & Germany Theme: CRISPY makes magic! Duration: 30 & 15 seconds. Objective: Brand reinforcement. Challenge: Cut through competitive clutter on media and firmly reinforce brand Crispy – known for its unique South Asian flavors, textures and taste.

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    Crispy “Uninvited Baaraat” TVC (South Asia, Hindi)

  • Crispy ‘Cafeteria Magic’ TVC (South Asia, Hindi)

    Brand: CRISPY Oven Fresh Delicacies Market: South Asians in Canada, USA, UK, UAE, Australia & Germany Theme: CRISPY makes magic! Duration: 30 & 15 seconds. Objective: Brand reinforcement. Challenge: Cut through competitive clutter on media and firmly reinforce brand Crispy – known for its unique South Asian flavors, textures and taste.

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    Crispy ‘Cafeteria Magic’ TVC (South Asia, Hindi)

Facts and Fiction

The facts about South Asians.

As with any other ‘new’ community, the emergence of South Asians as a substantial market block has spawned a plethora of ‘expert opinions’ on the community. Here are 5 of the top ones – Myth #1. ‘All you need is a person of South Asian origin to translate your mainstream product/service message into a South [...]

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South Asian Insights

Insights into South Asian market.

In 2006, the census enumerated an estimated 5,068,100 individuals who belonged to the visible minority population. They made up 16.2% of the total population in Canada. Between 2001 and 2006, the visible minority population increased at a much faster pace than the total population. Its rate of growth was 27.2%, five times faster than the [...]

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About Us

About Span Communications

Canada is a kaleidoscope of peoples, cultures, races & languages. And the process has only begun. Each new day adds a brand new demographic to the national mix. And with each new wave, the need for successfully communicating with each other becomes a little more urgent….a little more pressing. This is especially true for the [...]

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