WU – “Moving Money, My Way!” TVC (Africa)

Brand: Western Union
Market: Africa (English)
Theme: Moving Money My Way!
Duration: 30 seconds.
Objective: Educate market on 3 different options available to them for ‘sending money’ to their loved ones back home in Africa.
Challenge: Focus on not two, not 3 but FOUR separate themes in the ad. These included 1) Options of sending money; 2) $5.00 discount on transfer fee; 3) Western Union’s 20th year in Canada and 4) Showcase WU’s Preferred Customer Card for ease of sending money.

WU ‘moving money for better this Holi’ (India-Hindi)

Brand: Western Union
Market: India (Hindi)
Theme: Moving Money For Better
Duration: 30 seconds.
Objective: Maximize reach during the auspicious Indian festival of Holi (festival of colors).
Challenge: Involve ‘textual timelines’ (a still ad concept) within moving images as well as promote the new WU tagline: “moving money for better”.