SBIC ‘Money to India’ (India, English)

Brand: State Bank of India (Canada)
Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Bank Money Transfer Service from Canada to India;
Language: English;
Duration: 30 seconds.
Objective: Inform & educate market on SBIC’s ‘Free’ money transfer service from Canada to India;
Challenge: #1: Hype up the ‘free’ in the above service; #2: The former to positively impact on building brand awareness/consumer interest for/in SBIC as a banking service option; #3: Inform listeners that SBIC has multiple branches across Canada.

WU ‘Bollywood Movie + Diwali Promo 2012’ (South Asia, Hindi)

Market: South Asians at large (Canadians of Indian, Pakistani, Bangladeshi, Nepalese, Bhutani & Afghanistani origin specifically);
Language: Hindi;
Market: Ontario, British Columbia & Alberta;
Duration: 30 seconds.
Theme: Joint Campaign promoting WU’s association with the latest Hindi movie + Diwali 2012;
Objective: Hype up the festive South Asian market by giving out FREE Hindi movie tickets to Bollywood audiences across Canada;
Challenge: Product messaging to be based on the movie’s central premise: “Love for someone you hold dear!”