Kia Motors Magazine Campaign
Media: Radio/Newsprint/Magazine Glossies.
Objective: Launch of the new ‘Pride’ model via a special ‘Price Promotion’.
Challenge: Smallest car in the market (in size & engine capacity)/Limited interior space.
Brand 100th Anniversary ‘Centurion’ Ad
Media: Annual Celebratory Magazine Issue (UK).
Objective: Felicitate ‘British Petroleum’ on their 100 years in the business.
Challenge: Bring out the association between ‘Brand’ and BP – without stealing the thunder from the latter.