We did it!
We welcomed ‘King (Shahrukh) Khan’ to Canada for an exclusive ‘Meet & Greet’ event organized by us for our client – Western Union Canada.
Shahrukh Khan, who was on a world-wide promotional tour for his new sci-fi – Ra.One – was hosted by us in Toronto where he graced a joint-presser with Western Union Canada and spoke eloquently about the Western Union brand.
Here’s what he said:
“We are pleased for our film to be associated with a global brand like Western Union that connects families across the world and is creating history by launching the first ever global media campaign with a Bollywood film,” said Shahrukh Khan.
“Anyone who works hard for their child is a hero, but it is a special heroic sacrifice to leave home. Fuelled by their love for their families, families working overseas put aside separation from loved ones, being homesick or lonely, or living in distant lands with different cultures, so that they can provide greater opportunity for their loved ones at home. Similarly our film embodies superheroes,” said the superstar.
WU – Muslim Festival 2012
Occasion: The Annual ‘Muslim Festival’.
Communities involved: Muslims from around the world (inclusive of South Asia, Africa, Middle East, Far East, South & West Americas & North America).
Event Theme: ‘Family Day’ for Muslims – lots of food and tons of fun.
Time: September 2012.
Backgrounder: This occasion was specially selected and matched (to the client) by the Agency in the event’s debut year. Ever since then, every year SPAN has participated in this event on behalf of its client and found the ROI most satisfactory.
Rationale for selection:
Event connects client to a very niche segment of its market;
Event affords client unique opportunity to open dialogue with recipients on subjects closest to their hearts and minds;
This interaction takes place within the recipients comfort zone;
The event is covered by selected South Asian/Community Media/TV Channels.