WU ‘Price Promo 2013′ (South Asia, Punjabi)

Market: South Asians – more specifically people speaking a particular SA language;
Language: Punjabi;
Theme: ‘New’ Price Promotion;
Duration: 30 seconds.
Objective: Announce the ‘new’ reduced transfer fee applicable to gifts of cash to all countries in South Asia with Punjabi speakers;
Challenge: Conform to the set creative template of the entire message being communicated via a long-distance telephone call.

WU ‘Price Promo 2013′ (South Asia, Urdu)

Market: South Asians – more specifically people speaking a particular SA language;
Language: Urdu;
Theme: ‘New’ Price Promotion;
Duration: 30 seconds.
Objective: Announce the ‘new’ reduced transfer fee applicable to gifts of cash to all countries in South Asia with Urdu speakers;
Challenge: Conform to the set creative template of the entire message being communicated via a long-distance telephone call.

SBIC ‘Money to India’ (India, English)

Brand: State Bank of India (Canada)
Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Bank Money Transfer Service from Canada to India;
Language: English;
Duration: 30 seconds.
Objective: Inform & educate market on SBIC’s ‘Free’ money transfer service from Canada to India;
Challenge: #1: Hype up the ‘free’ in the above service; #2: The former to positively impact on building brand awareness/consumer interest for/in SBIC as a banking service option; #3: Inform listeners that SBIC has multiple branches across Canada.

WU ‘Bollywood Movie + Diwali Promo 2012′ (South Asia, Hindi)

Market: South Asians at large (Canadians of Indian, Pakistani, Bangladeshi, Nepalese, Bhutani & Afghanistani origin specifically);
Language: Hindi;
Market: Ontario, British Columbia & Alberta;
Duration: 30 seconds.
Theme: Joint Campaign promoting WU’s association with the latest Hindi movie + Diwali 2012;
Objective: Hype up the festive South Asian market by giving out FREE Hindi movie tickets to Bollywood audiences across Canada;
Challenge: Product messaging to be based on the movie’s central premise: “Love for someone you hold dear!”

SBIC ‘Money to India’ (India, Hindi)

Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Bank Money Transfer Service from Canada to India;
Language: Hindi;
Duration: 30 seconds.
Objective: Inform & educate market on SBIC’s ‘Free’ money transfer service from Canada to India;
Challenge: #1: Hype up the ‘free’ in the above service; #2: The former to positively impact on building brand awareness/consumer interest for/in SBIC as a banking service option; #3: Inform listeners that SBIC has multiple branches across Canada.

SBIC ‘Tax Free Savings’ (India, Hindi/Urdu)

Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Tax Free Savings Account;
Language: Hindi/Urdu;
Duration: 30 seconds.
Objective: Announce the introduction of this new SBIC service.

Adonis Supermarket Radio Spot (Hindi)

Market: Local (Mississauga) region/ general market + ethnic;
Media: Radio;
Languages: Hindi/Urdu;
Theme: “Mississauga’s 1st truly multicultural supermarket”;
Duration: 30 seconds.
Objective: Inform & educate listeners about what makes Adonis truly special.

SBIC ‘Send Money to India’ (India, English)

Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Money Transfer Service;
Theme: “Send money to India FREE!!”
Language: English;
Duration: 30 seconds.
Objective: Announce the introduction of this new SBIC service.

WU ‘Innovative Media Use’. Scripted Program 1 (South Asia, Urdu)

Market: Canadians of South Asian origin;
Language: Urdu;
Theme: 2 Weeks of special promotion;
Duration: 5 minutes.
Objective: Connect Western Union functionaries with the market through scripted Q&A in the language of the listeners;
Challenge: #1: Inform and educate on the strengths of the brand – it’s track record, its global standing, its services and some lesser known facts about the Company; #2: Q&A to be based on top consumer concerns collected by the Agency through its customer contact program + bring out these concerns in a positive manner and have them answered by the Company on-air.

WU ‘Innovative Media Use’ Scripted Program 2 (Pakistan, Urdu)

Market: South Asians – more specifically Canadians from Pakistan;
Language: Urdu;
Theme: 2 Weeks of special promotion;
Duration: 5 minutes.
Objective: Connect Western Union functionaries with the market through scripted Q&A in the language of the listeners;
Challenge: Q&A to be based on top consumer concerns collected by the Agency through its customer contact program + bring out these concerns in a positive manner and have them answered by the Company on-air.