Marketing Communication Strategy

This is where it all begins. This is the ‘plinth’ that includes everything there is to know and understand about your product & service. And especially what will make it fly off the store shelves like magic.

Our Case Study: The Western Union EID SURPRISE Campaign.

Concept Development

Or the ‘big idea’.

Our Case Study: Launch of Kia Automobiles (model: Pride) & Daewoo (model: Cielo) 1500 cc cars.

Writing & Production of Radio & Television Commercials

Please do visit our ‘Work’ page to check out some of our Television & Radio Commercials. The creative team at SPAN, however, has worked on more than 475 TV and more than 1500 Radio Commercials  in their vast careers. Everything from translating a concept into a viable storyline to putting it on film or setting it to music for radio, SPAN can work wonders with your TV & Radio projects.

Our Newest Case Study: “Naani Naani Naani…Crispy Naans….!!” TVC.

Media Liaison & PR

From Toronto to Surrey and from Montreal to Saskatoon, SPAN is heavily invested in the Canadian multicultural media. And it shows in virtually every aspect of our relationship with them – from carrying special messages for our clients to organizing press conferences on-the-fly.

Internet & Social Media Advertising

SPAN was one of the first multicultural communications companies to tap into the ‘fb’ phenomenon and get some amazing – actual + measurable – results. This conviction has only grown through the years as SPAN continues to use both local & international online platforms for its clients with brilliant results. We have the numbers and we know what works best for our clients.

Our Latest Case Study: Western Union’s Facebook Promotion (Dec 2014).

Celebrity Endorsement

It’s well known that the 2 most effective methods of gaining popular attention today, in almost any part of the world, are movies & sports. Brand endorsement by a star from either of these fields is considered extremely desirable. SPAN has done some commendable work for our clients in this sphere.

Our Case Study: Western Union’s association with SRK (Indian movie actor ‘Shah Rukh Khan) and his sci-fi blockbuster –  Ra.One in October-November of 2011. We repeated this success by bringing in SRK’s very next movie – “Jab Tak Hai Jaan” – and holding private shows for friends of Western Union in Toronto (ON) & Surrey (BC).

Copywriting & Graphic Design

If the concept is a formless idea, the ‘words’ and ‘pictures’ are the apparel it wears to appeal to its target audience. The more accurately representative the words and pictures are of the concept, the better understood the product message will be, which in turn, will impact favorably on the acceptance of the product by its users.

SPAN utilizes the services of ‘original’ advertising writers in various multicultural languages. We have 2 full time graphic designers to turn around projects in double-fast time.

Translation vs. ‘Para-creation’

‘Translating’ general market advertising into ‘in-country languages’ is…well so 1980s. To keep in sync with our changing audience demographics (and their entire suite of linguistic, dialectical & cultural sensibilities), we have designed a totally new program of trans-migrating original concepts into their closest multicultural parallels. We call this process – Para-Creation. Our trained team of concept thinkers and writers, all native speakers of the language they write in, have the ability to expertly grasp your essential product message and truthfully trans-create it into the language of your choice. The result: Your original message gains rather than lose in translation.

NEW – Media (TV) Monitoring & Tracking

For the 1st time in Canada – A ‘multicultural’ Media (TV) Tracking & Monitoring Service – right here at home! Yes, we heard our clients loud & clear. There just had to be a credible system of tracking our advertising dollar in real time. And we have it now!

No more ‘blind’ spending on expensive media with nothing to account for it. And it’s not just our own campaign data that we monitor. Our clients will also have access to information on competitive advertising on the same channels.