If to ‘create’ is to ‘innovate’, the South Asian (Indian) ad industry has hit the ball miles out of the park this time. The World’s first ever THREE & A HALF MINUTES TV Commercial will soon be showing on television screens across India. All of three and a half minutes!!?? you ask. Only possible in India, I would say. Why? Well, this may appear too long to ad people in the rest of the world, but in India where the staple is the 3-and-a-half hour long Bollywood movie, this is well within range – as long as it’s watchable. And by all accounts, the creators of this mammoth TVC have taken serious note of that objective. The game of cricket is at the heart of this piece and it’s releasing on April 26th, 2013 – when the IPL (Indian Premier League) matches will be played in India. The theme revolves around a jail break while the entire country is busy watching a cricket tournament….so wonderfully topical, right? And who would bank-roll such a project – TATA, the giant Indian conglomerate, of course! Well, if this is a harbinger of things to come, we could soon be doing ‘longer’ TVCs here in Canada as well….If only we could find a few ‘pioneering’ clients like the TATAs of India right here at home. Interested parties may kindly contact us at SPAN….:)

Leave a Reply