WU ‘Win-a-Trip-this-Diwali’ TVC (India-Hindi)

Brand: Western Union
Market: India (Hindi)
Theme: WU ‘Holiday (Diwali) Surprise!’
Duration: 30 seconds.
Objective: Drive a special festival (Diwali – the Indian festival of lights) promotion.
Challenge: Do equal justice to WU as well as ‘True Roots’ – the promotion’s Indian telecom partner.

WU – Moving Money My Way TVC (Pakistan-Urdu)

Brand: Western Union
Market: Pakistan (Urdu)
Theme: Moving Money My Way!
Duration: 30 seconds.
Objective: Educate market on 3 different options available to them for ‘sending money’ to their loved ones back home in Pakistan.
Challenge: Do equal justice to 1) Options of sending money; 2) Special promotional fee for sending $1000.00 at a time; 3) Western Union’s 20th year in Canada and 4) Showcase WU’s Preferred Customer Card for ease of sending money.