WU ‘Price Promo 2013’ (South Asia, Punjabi)

Market: South Asians – more specifically people speaking a particular SA language;
Language: Punjabi;
Theme: ‘New’ Price Promotion;
Duration: 30 seconds.
Objective: Announce the ‘new’ reduced transfer fee applicable to gifts of cash to all countries in South Asia with Punjabi speakers;
Challenge: Conform to the set creative template of the entire message being communicated via a long-distance telephone call.

WU ‘Price Promo 2013’ (South Asia, Urdu)

Market: South Asians – more specifically people speaking a particular SA language;
Language: Urdu;
Theme: ‘New’ Price Promotion;
Duration: 30 seconds.
Objective: Announce the ‘new’ reduced transfer fee applicable to gifts of cash to all countries in South Asia with Urdu speakers;
Challenge: Conform to the set creative template of the entire message being communicated via a long-distance telephone call.