Market:

South Asians – more specifically people speaking a particular SA language;

Language:
Urdu;

Theme:
‘New’ Price Promotion;

Duration:
30 seconds.

Objective:
Announce the ‘new’ reduced transfer fee applicable to gifts of cash to all countries in South Asia with Urdu speakers;

Challenge:
Conform to the set creative template of the entire message being communicated via a long-distance telephone call.