Brand: State Bank of India (Canada)
Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Bank Money Transfer Service from Canada to India;
Language: English;
Duration: 30 seconds.
Objective: Inform & educate market on SBIC’s ‘Free’ money transfer service from Canada to India;
Challenge: #1: Hype up the ‘free’ in the above service; #2: The former to positively impact on building brand awareness/consumer interest for/in SBIC as a banking service option; #3: Inform listeners that SBIC has multiple branches across Canada.