SBIC ‘Money to India’ (India, Hindi)

Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Bank Money Transfer Service from Canada to India;
Language: Hindi;
Duration: 30 seconds.
Objective: Inform & educate market on SBIC’s ‘Free’ money transfer service from Canada to India;
Challenge: #1: Hype up the ‘free’ in the above service; #2: The former to positively impact on building brand awareness/consumer interest for/in SBIC as a banking service option; #3: Inform listeners that SBIC has multiple branches across Canada.

SBIC ‘Tax Free Savings’ (India, Hindi/Urdu)

Media: TV & Radio;
Market: Canadians of South Asian (Indian) origin;
Product: Tax Free Savings Account;
Language: Hindi/Urdu;
Duration: 30 seconds.
Objective: Announce the introduction of this new SBIC service.