Product:
SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.

Theme:
4th TVC in the series, this piece features a South Asian businesswoman to target the growing segment of female South Asian entrepreneurs in the GTA (and, on a wider scale, Canada).

Messaging:
“This is my destiny and this is my Star!”

Objective:
Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase action.