Product:
SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.

Theme:
This 3rd TVC features a Sri Lankan businessman (his dialogues are in Tamil) to cater to the largest South Asian group located within the immediate geographical vicinity of the project.

Messaging:
“This is my destiny and this is my Star!”

Objective:
Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase.