Brand: Western Union

Market: Pakistan (Urdu)

Theme: Moving Money My Way!

Duration: 30 seconds.

Objective: Educate market on 3 different options available to them for ‘sending money’ to their loved ones back home in Pakistan.

Challenge: Do equal justice to 1) Options of sending money; 2) Special promotional fee for sending $1000.00 at a time; 3) Western Union’s 20th year in Canada and 4) Showcase WU’s Preferred Customer Card for ease of sending money.