Client: Western Union; Market: South Asians – more specifically Canadians from Pakistan; Language: Urdu; Theme: 2 Weeks of special promotion; Duration: 5 minutes.
SBIC 'Money to India'
Client: State Bank of India (Canada); Market: Canadians of South Asian (Indian) origin; Language: English; Theme: Money Transfer Service; Duration: 30 seconds.
SBIC 'Money to India'
Client: State Bank of India (Canada); Market: Canadians of South Asian (Indian) origin; Language: Hindi; Theme: Free money transfer; Duration: 30 seconds.
Western Union Radio Spot
Client: Western Union; Market: South Asians; Language: Urdu; Theme: 2 Weeks of special promotion; Duration: 30 seconds.
SBIC 'Tax Free Savings'
Client: State Bank of India (Canada); Market: Canadians of South Asian (Indian) origin; Language: Hindi/Urdu; Theme: Tax Free Savings Account; Duration: 30 seconds.
WU 'Bollywood Movie + Diwali Promo 2012'
Client: Western Union; Market: South Asians at large; Language: English; Theme: WU’s association with the latest Hindi movie + Diwali 2012; Duration: 30 seconds.
WU 'Price Promo 2013'
Client: Western Union; Market: People speaking a particular SA language; Language: Urdu; Theme: ‘New’ Price Promotion; Duration: 30 seconds.
WU 'Price Promo 2013'
Client: Western Union; Market: People speaking a particular SA language; Language: Punjabi; Theme: ‘New’ Price Promotion; Duration: 30 seconds.
Tax Free Savings Account
Client: State Bank of India (Canada); Market: South Asians in Canada; Language: English; Theme: Tax Free Savings Account; Duration: 30 seconds.
WU 'Innovative Media Use'
Client: Western Union; Market: Canadians of South Asian origin; Language: Urdu; Theme: 2 Weeks of special promotion; Duration: 5 minutes.