Revenue trumps goodwill! So is Facebook really at fault for looking at making an extra buck – or should we say an extra MILLION bucks per advertiser – on their soon-to-be-launched video-advertising option? After all, no brand stays ‘up there’ for ever if it doesn’t have something new to offer its users. Plus – for… Continue reading →

Most often I ride with the advertising purists who rue the demise of ‘well-built, all-bases-covered’ TVCs from the small screen. And with good reason. But I also happen to think it’s too soon to begin wailing. One does get to see a really good piece – however infrequent that occurrence may be. One of the… Continue reading →

This could be a classic case of ‘unintended consequences’! I am referring to the current series of Rogers wireless TVCs that have been airing for the last few months. The script/concept when presented to the sharp Rogers Mktg Team must have been interesting enough. There’s this clean-cut ‘happy customer’ – representing Rogers – who gets… Continue reading →

Exhilaration, anticipation, envy, desire, …..a myriad of feelings at a single event – the CES 2014. Especially for those who desire an instant feeling of exhilaration and Whichever sector of the industry One does tend to feel like a kid in a candy shop at events like the CES 2014 in Vegas was a great… Continue reading →