Market:
South Asians at large (Canadians of Indian, Pakistani, Bangladeshi, Nepalese, Bhutani & Afghanistani origin specifically);

Language:
Hindi;

Market:
Ontario, British Columbia & Alberta;

Duration:
30 seconds.

Theme:
Joint Campaign promoting WU’s association with the latest Hindi movie + Diwali 2012;

Objective:
Hype up the festive South Asian market by giving out FREE Hindi movie tickets to Bollywood audiences across Canada;

Challenge:
Product messaging to be based on the movie’s central premise: “Love for someone you hold dear!”