Brand: Western Union

Market: Africa (English)

Theme: Moving Money My Way!

Duration: 30 seconds.

Objective: Educate market on 3 different options available to them for ‘sending money’ to their loved ones back home in Africa.

Challenge: Focus on not two, not 3 but FOUR separate themes in the ad. These included 1) Options of sending money; 2) $5.00 discount on transfer fee; 3) Western Union’s 20th year in Canada and 4) Showcase WU’s Preferred Customer Card for ease of sending money.