Occasions: South Asian Festivals of ‘Diwali’ (Festival of Lights) and Eid-ul-Fitr (The Festival of Feast).
Languages: This campaign was done in multiple South Asian languages of English, Hindi, Punjabi, Gujarati, Urdu + Arabic.
Demographics: India, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan, Middle-East, Fiji, Trinidad, East & South Africa….to name a few.
Objective: To position messaging on or around specific occasions within the community calendar for maximum impact/invite ‘product usage’ during these times.