Marketing Communication Strategy
Our Case Study: The Western Union EID SURPRISE Campaign.
Concept Development
Our Case Study: Launch of Kia Automobiles (model: Pride) & Daewoo (model: Cielo) 1500 cc cars.
Writing & Production of Radio & Television Commercials
Our Newest Case Study: “Naani Naani Naani…Crispy Naans….!!” TVC.
Media Liaison & PR
Internet & Social Media Advertising
Our Latest Case Study: Western Union’s Facebook Promotion (Dec 2014).
Celebrity Endorsement
Our Case Study: Western Union’s association with SRK (Indian movie actor ‘Shah Rukh Khan) and his sci-fi blockbuster – Ra.One in October-November of 2011. We repeated this success by bringing in SRK’s very next movie – “Jab Tak Hai Jaan” – and holding private shows for friends of Western Union in Toronto (ON) & Surrey (BC).
Copywriting & Graphic Design
SPAN utilizes the services of ‘original’ advertising writers in various multicultural languages. We have 2 full time graphic designers to turn around projects in double-fast time.
Translation vs. ‘Para-creation’
NEW – Media (TV) Monitoring & Tracking
No more ‘blind’ spending on expensive media with nothing to account for it. And it’s not just our own campaign data that we monitor. Our clients will also have access to information on competitive advertising on the same channels.