‘Sitara’ – GTA’s 1st South Asian Shopping Mall. (Hindi)

Product:SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.
Theme: This 2nd TVC features a Gujarati couple from the West of India. This ethnic group is traditionally business oriented and is a fairly new entrant into the Canadian immigrant pool.
Messaging: “This is my destiny and this is my Star!”
Objective: Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase.

‘Sitara’ – GTA’s 1st South Asian Shopping Mall. (Tamil)

Product:SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.
Theme: This 3rd TVC features a Sri Lankan businessman (his dialogues are in Tamil) to cater to the largest South Asian group located within the immediate geographical vicinity of the project.
Messaging: “This is my destiny and this is my Star!”
Objective: Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase.